Engagement Rate Calculator

Calculate engagement rate: (likes + comments + shares) / followers × 100.

Рівень залученості

2.90%

(250 + 30 + 10) / 10000 × 100

Орієнтири по платформах

Instagramavg 1% / good 3% / excellent 6%середньо
TikTokavg 5% / good 10% / excellent 18%нижче середнього
Twitter / Xavg 0.5% / good 1.5% / excellent 3%добре
Facebookavg 0.2% / good 1% / excellent 2%відмінно
LinkedInavg 2% / good 4% / excellent 6%середньо

Про інструмент Engagement Rate Calculator

Calculate your social media engagement rate with the standard industry formula: (likes + comments + shares) / followers × 100. Benchmark results against average rates per platform.

Як використовувати

  1. 1Enter followers, likes, comments, and shares.
  2. 2The engagement rate is calculated in real time.
  3. 3Compare your rate against the platform benchmarks shown.
  4. 4Switch between "per followers" and "per reach" modes.

Часті запитання

What is a good engagement rate?
Instagram: 1–3% average, 3–6% good, 6%+ excellent. TikTok trends higher (5–10% average). The tool shows benchmarks.
Which formula is used?
The classic: (likes + comments + shares) / followers × 100. You can also compute engagement per reach if you have that data.