Engagement Rate Calculator
Calculate engagement rate: (likes + comments + shares) / followers × 100.
Engagement rate
2.90%
(250 + 30 + 10) / 10000 × 100
Benchmarks by platform
Instagramavg 1% / good 3% / excellent 6%average
TikTokavg 5% / good 10% / excellent 18%below avg
Twitter / Xavg 0.5% / good 1.5% / excellent 3%good
Facebookavg 0.2% / good 1% / excellent 2%excellent
LinkedInavg 2% / good 4% / excellent 6%average
About Engagement Rate Calculator
Calculate your social media engagement rate with the standard industry formula: (likes + comments + shares) / followers × 100. Benchmark results against average rates per platform.
How to Use
- 1Enter followers, likes, comments, and shares.
- 2The engagement rate is calculated in real time.
- 3Compare your rate against the platform benchmarks shown.
- 4Switch between "per followers" and "per reach" modes.
Frequently Asked Questions
What is a good engagement rate?
Instagram: 1–3% average, 3–6% good, 6%+ excellent. TikTok trends higher (5–10% average). The tool shows benchmarks.
Which formula is used?
The classic: (likes + comments + shares) / followers × 100. You can also compute engagement per reach if you have that data.
Tool Info
- Category
- creator
- Usage
- Unlimited
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